Monday, 1 February 2016

The Anouk logo

As mentioned in the previous post, after considering costs and logistical issues, I decided to abandon the closed box vintage Barbie type packaging, and replicate the packaging and label of The French Caprice doll.
Working closely with my graphic designer and friend of many years Fokke Hoekman, we tried out various names and fonts before the final selection. I had wanted the name "Capucine" first but it had already been registered. Fokke and I went through various options before I settled on Anouk, inspired by the celebrated French actress Anouk Aimée.
Above: early attempts with the name "Capucci" suggested by Fokke Hoekman
Then the impossible task of finding printers who could make sticky labels combining matt Royal Blue with a metallic silver border and font. Either they could not do it at all or else provided quotes or MQO way above my budget. Finally after days of telephone calls and emails I got the right people and they did a splendid job.

Above: The first attempts at the logo before we finalised the font and layout.

Above: The labels printed and finished. Seeing them for the first time was a thrilling moment!

Below: Original vintage Caprice doll packaging and label.  


The finished label design and packaging with a vintage brunette Caprice doll standing in for Anouk.

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